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Privacy Policy

Last updated: 6 October 2026

Who we are

Decent Agency ("we", "us", "our") is a UK-based creative agency specialising in live, hybrid, and virtual events, content production, and event technology.

What data we collect

When you use our contact form, we collect:

  • Your name
  • Your email address
  • Your message content

If you accept analytics cookies, we also collect information about how you use the site — see Cookies and analytics below. If you reject them, no analytics data is collected.

Cookies and analytics

We use Google Analytics 4, provided by Google, to understand how visitors find and use this site — for example which pages are viewed, how long visits last, roughly where visitors are (country or city level), what device and browser they use, and which site referred them. Google Analytics 4 does not log or store IP addresses.

Google Analytics only runs if you choose "Accept" on our cookie banner. It sets these cookies:

  • _ga — distinguishes one visitor from another (expires after 2 years)
  • _ga_<ID> — keeps track of your current visit (expires after 2 years)

We also store your cookie choice in your browser's local storage so we don't ask again on every visit. This is strictly necessary and contains no personal data.

You can change your mind at any time: . If you withdraw consent, we stop Google Analytics and delete its cookies.

How we use your data

We use the information you submit through our contact form solely to respond to your enquiry. Form submissions are delivered to us via Formsubmit.co, a third-party form forwarding service.

Legal basis for processing

Under the UK General Data Protection Regulation (UK GDPR), our legal basis for processing your personal data is legitimate interest — specifically, responding to enquiries from prospective clients. Where you contact us, we treat your submission as a clear indication that you wish to hear from us regarding your enquiry.

For analytics cookies, our legal basis is your consent, which you give or refuse through the cookie banner and can withdraw at any time.

Data sharing

We do not sell or share your personal data with third parties for marketing purposes. Your form data passes through Formsubmit.co for delivery. If you accept analytics cookies, usage data is processed by Google, which acts as our data processor and may process it outside the UK, including in the United States, under Google's data transfer safeguards. We do not otherwise transfer your data outside the UK unless necessary to respond to your enquiry.

Data retention

We retain contact form submissions for as long as necessary to deal with your enquiry and any subsequent relationship. If no ongoing relationship is established, we delete your data within 12 months.

Google Analytics data linked to cookies is kept for 14 months and then deleted automatically.

Your rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict our processing of your data
  • Request a portable copy of your data
  • Withdraw your consent to analytics cookies at any time

To exercise any of these rights, use our contact form.

Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date.